Bud Light is in huge trouble.
The beer giant is in complete damage control mode.
Bud Light made one stunning reversal that will have you grinning from ear to ear.
Anheuser-Busch CEO Brendan Whitworth apologizing for jumping into the culture wars by throwing transgenderism in Americans’ faces by sponsoring a specially designed can for Dylan Mulvaney — a biological male pretending to be a woman — did not quell the Bud Light boycott.
Neither did the company putting the two woke executives overseeing the marketing department for Bud Light on a leave of absence.
Bud Light’s sales were down 26 percent at the end of April.
Industry experts project if the boycott continues Bud Light could lose its perch as the number-one-selling beer in America.
Now to try and calm the outrage over Bud Light going woke Anheuser-Busch CEO Michel Doukeris announced the company fired the third-party marketing agency responsible for the Mulvaney sponsorship campaign.
The New York Post reported:
Anheuser-Busch is telling US beer distributors it has fired the “third-party ad agency” behind Bud Light’s Dylan Mulvaney fiasco — but the beer giant is staying tight-lipped about the marketing firm’s identity, even launching a fresh ad campaign aimed at damage control, The Post has learned.
The company’s global CEO Michel Doukeris this week came out swinging at the “misinformation” being spread about the extent of Bud Light’s relationship with the transgender influencer, who has more than 10 million followers on TikTok.
Doukeris tried to walk back the damage from the Mulvaney deal claiming it was a one-off and not part of any sustained marketing campaign.
“We need to clarify the facts that this was one camp, one influencer, one post and not a campaign,” Doukeris stated.
Recent polling data helps explain why Anheuser-Busch generated such fierce backlash by making Mulvaney one of the faces of the company.
A new Washington Post-Kaiser Family Foundation poll found nearly 60 percent of Americans believe gender is decided at birth and reject the woke fiction that biological men can become women and vice versa.
The Washington Post reported:
Clear majorities of Americans support restrictions affecting transgender children, a Washington Post-KFF poll finds, offering political jet fuel for Republicans in statehouses and Congress who are pushing measures restricting curriculum, sports participation and medical care.
Most Americans don’t believe it’s even possible to be a gender that differs from that assigned at birth. A 57 percent majority of adults said a person’s gender is determined from the start, with 43 percent saying it can differ.
The poll also showed over 60 percent of Americans opposing biological males playing women’s sports.
And the poll found 68 percent of Americans oppose the chemical castration of children to transition them into transgenderism.
Americans do not want this lifestyle normalized for children or promoted as cool.
Anheuser-Busch saw Dylan Mulvaney’s 10 million TikTok followers as a gold mine for a new audience.
But Bud Light customers and other normal Americans saw this deal as a woke corporation weighing in on the culture wars to use its brand to promote the transgender lifestyle and gloss over the dangerous consequences and risks involved, especially with children.
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