The Bud Light boycott keeps growing.
No one could believe how the company reacted.
And all hell broke loose when Bud Light made this major announcement.
The Anheuser-Busch company announced Vice President of Marketing Alissa Heinerscheid was taking a leave of absence and that Todd Allen was promoted to vice president of Bud Light.
Excellent news. pic.twitter.com/9f8nMHuSnV
— EJ (@Ejmiller25) April 22, 2023
Heinerscheid is the woke activist who came up with the disastrous idea to sign a sponsorship deal with transgender social media influencer Dylan Mulvaney.
Despite Bud Light being an iconic brand popular with Americans, Heinerscheid injected her ideological agenda into the beer’s marketing campaign.
And the idea Heinerscheid came up with — which is no different than the attitude taken by left-wing activists in schools and in Hollywood — was to promote transgenderism as a normal and cool lifestyle.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” Heinerscheid stated.
Heinerscheid claimed the company made it “super clear” that her job was “to evolve and elevate this incredibly iconic brand.”
In explaining her pitch to “elevate” the Bud Light brand Heinerscheid recited every woke corporate buzzword liberals use proclaiming her desire to change Bud Light meant “inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.”
Heinerscheid added that “representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.”
The former VP of marketing scoffed at the idea that “fratty” customers and other working-class Americans drank Bud Light.
“We had this hangover, I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid declared.
But Heinerscheid did not know her customers at all.
Americans organized a boycott of Bud Light and Anheuser-Busch lost six billion dollars in market cap.
A groveling statement from CEO Brendan Whitworth did not quiet the outrage of Bud Light handing over their brand to promote a man wearing women’s clothes and acting like a teenage girl.
Bud Light hopes a corporate shake-up will quiet the boycott but the lesson from this fiasco is once again, “get woke, go broke.”
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